CR SMITH
Redefining the home improvement industry for a leading Scottish company.
Scotland’s leading home improvement company, CR Smith, partnered with Mediaworks to guide its transition to a digital-first brand.
After successfully delivering an integrated strategy, we have been retained as CR Smith's full-service agency. We continue to work closely with the in-house team through all stages of the customer journey.
We think
We focused on brand awareness and performance marketing to drive conversions.
For homeowners in Scotland considering purchasing windows, doors and conservatories, we aimed to make CR Smith the company with a difference.
Our strategy focused on driving brand awareness and consideration through TV, Video-on-Demand (Sky, BT, etc.) and Social. We then used Performance Marketing channels to drive conversions through an integrated digital marketing campaign.
We do
Our approach encompassed a unified strategy across multiple customer touchpoints.
We created a unified brand communication strategy across the customer journey. This included paid search, television advertising, brochures, sales collateral and even vehicle livery.
We boosted awareness for CR Smith through television advertising ITV and Sky AdSmart, leveraging brand searches and direct sales tracking to measure impact. We also meticulously managed paid search campaigns, with daily and weekly reviews, adjusting budgets, offers, CTAs, landing pages, and spend.
We measure
Our successful partnership demonstrates the power of integrating brand and performance.
Efficiency
70%
Overall website and landing page traffic up YoY.
Engagement
43%
Paid conversions up 43% YoY.
