Building a unified brand through a three-year digital transformation

Esh Group, a prominent name in civil engineering and the built environment, sought to unify its brand and enhance its digital presence to resonate with a modern audience.

Partnering with Mediaworks, Esh Group embarked on a three-year digital transformation journey to consolidate multiple subsidiaries into a single, cohesive online identity.

Esh Group, a leading name in civil engineering and the built environment, recognised the need for a cohesive digital presence that would unify its diverse subsidiaries under one modern brand.

Mediaworks identified this as an opportunity to create a consolidated digital identity that would strengthen Esh Group’s market position and appeal to stakeholders across various sectors.

Our initial strategy focused on crafting a centralised, engaging platform to showcase Esh Group’s expertise, create consistency across all brand messaging, and optimise user experience.

This approach would be essential for positioning Esh Group as an industry leader and enhancing its appeal in competitive tender and procurement opportunities.

Over three years, Mediaworks executed a comprehensive digital transformation for Esh Group, merging seventeen websites into one centralised, fully responsive platform. Key components of our approach included:

1. Brand Identity Redesign: We crafted a bold new brand identity, using strong colours and angular shapes to give Esh Group a modern, distinctive look. This design was consistent across all digital and physical touchpoints.

2. Website Development: Mediaworks designed and developed a fully responsive website to serve as a unified hub for Esh Group’s various companies. This user-centric platform was optimised for accessibility across all devices, incorporating a streamlined navigation structure and search-optimised content to boost visibility and engagement.

3. Videography and Branded Content: To enhance brand recognition and engagement, we developed engaging video content and created branded merchandise, aligning every visual aspect with the new brand identity. The videography showcased Esh Group’s technological edge, modernising the brand image for a traditional sector.

4. Careers Section Optimisation: To attract top talent, the website included a dedicated, optimised careers section with enhanced form functionality, guiding applicants through a seamless application process and reflecting Esh Group’s commitment to fostering new talent.