Empowering tenants digitally with Johnnie Johnson Housing

Johnnie Johnson Housing recognised the need for a modern, accessible digital presence to better serve its diverse community of social housing tenants and homebuyers.

Partnering with Mediaworks, they embarked on a comprehensive digital transformation, reimagining their website, app, and tenant portal to deliver a seamless, user-friendly experience.

By integrating research-driven design, immersive tenant engagement, and user-centric technology, Mediaworks helped Johnnie Johnson Housing enhance tenant satisfaction and boost engagement, solidifying their role as a leader in digital innovation within the housing sector.

Recognising the shifting demands of digital engagement in the housing sector, Johnnie Johnson Housing partnered with Mediaworks to modernise its digital platforms, aiming to better serve both first-time homebuyers and social housing tenants.

Our initial strategy focused on understanding the specific needs of these diverse audiences, as well as the practical requirements of integrating with existing housing management systems. Through in-depth focus-group research and user persona development, we identified key insights that would guide the creation of a user-centric digital experience.

This foundational research ensured that every aspect of the design, functionality, and content would directly align with tenant and customer needs.

The Mediaworks team delivered a comprehensive digital transformation for Johnnie Johnson Housing, focusing on the design and development of a new website, app, and tenant portal.

Our approach included a blend of immersion sessions with stakeholders, tenant engagement activities, and individual interviews, which informed the development of accessible and brand-consistent digital platforms.

Bespoke API integrations were implemented to facilitate seamless data exchange, ensuring a frictionless user experience. Each digital platform was designed with a primary focus on self-service functionality, allowing users to access essential services independently.

Additionally, our creative team produced HTML email designs and engaging video content to promote the new digital estate, raising awareness among tenants and enhancing adoption of the new services.