A global transformation
Medical Protection Society is the world’s leading protection organisation for doctors, dentists and healthcare professionals with over 300,000 members around the world.
Working with Medical Protection Society as its strategic, creative and activation partner in both its UK and global markets, we’ve delivered brilliant campaigns and experiences across the organisation’s whole portfolio.
We think
Medical Protection Society is a globally respected organisation. So, all marketing activity needed to maintain the brand’s authority and reputation across markets, while aligning with the organisation’s overall goals – to recruit and retain members, and ultimately help medical professionals become better, safer practitioners.
We do
From global campaigns and hyper-targeted B2B campaigns to undergraduate recruitment and retention activity for existing members. UX and user testing through to social media strategies and content.
We’ve delivered across Medical Protection Society’s portfolio, adapting the look and feel and messaging for different audiences in different corners of the globe.
Examples include:
Developing Medical Protection Society’s new B2B proposition, collateral, guidelines and toolkit.
Creating Junior Doctor acquisition campaigns for Hong Kong, Malaysia and Singapore.
A retention campaign for established doctors in the Caribbean.
A recruitment campaign for UK students.
The creation of a new publishing platform called Digital Futures, accompanied with an associated content marketing plan.
We measure
Over the course of our partnership, we’ve helped to transform Medical Protection Society’s digital offering.
Conversions
+717%
Effective visitors
+103%
International traffic
+83%
