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In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.

Our next Mediaworks Masterclass is dedicated to Video, 3D and FOOH (that’s Faux Out of Home) and the amazing effects you can achieve, even on a smaller budget.

Join our experts for the first Mediaworks Masterclass of the year, as they provide an exclusive preview of the marketing landscape for 2024. They explore the predicted trends in social media, search, and shopping, as well as revealing their suggested strategies for success in the upcoming year.

Join us in this exclusive Mediaworks Masterclass webinar where we’ll share our highs and lows for 2023, discussing our favourite campaigns that left a mark, the biggest industry trends that shaped the year, and the most significant headlines that made waves.

As Google continues to update its Search Quality Rater Guidelines during the mass adoption of AI’s Large Language Models (LMMs), understanding how the technology giant uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is becomes vital for content creators.