Leisure Lakes Bikes and Mediaworks Pedal to Success with Unprecedented Sales Growth

In a remarkable journey of growth and innovation, Leisure Lakes Bikes proudly announces the stellar success of its partnership with Mediaworks. This collaboration, focused on enhancing revenue and improving marketing performance through strategic affiliate marketing that Mediaworks advised on has led to significant returns for the family-run business with 11 stores across the UK as well as a huge online presence.

The Leisure Lakes Bikes affiliate marketing campaign emerged as the ideal strategy due to its cost-effective and profit-focused nature.

Mediaworks identified the potential of this marketing channel to expand LLB brand awareness and drive sales. By partnering with content-focused publishers within the cycling and bike enthusiast community, Leisure Lakes Bikes reached a high-interest audience, further solidifying its market presence.

Georgia Watson, Affiliate Programme Manager at Mediaworks said, "Through the affiliate marketing campaign, Leisure Lakes Bikes formed valuable partnerships with hyper-relevant publishers in the outdoor, cycling, and bike enthusiast space. This diverse range of collaborations, including Editorial Content, Shopping Directories, Subnetworks, Incentive Sites, and Cashback/Loyalty partners that enabled the LLB to engage customers at multiple stages of the marketing funnel”.

Promotional content and newsletter activities kept partners informed about product launches and sales, leading to significant performance uplifts during peak seasons in Spring and Summer. The company strategically managed commission offerings to ensure profitability while tactically increasing rates to generate traction from publishers and customers.

Regular collaboration with AWIN played a crucial role in utilising network insights, helping to expand Leisure Lakes Bikes' publisher portfolio and develop competitive affiliate marketing strategies. This ongoing partnership drove substantial growth and optimisation of affiliate activities. The results of this affiliate marketing campaign were nothing short of extraordinary. Engagement saw a significant boost, with a 71% increase in clicks year-on-year and a 76% increase in sales.

Financially, the growth was even more impressive, with a 55% increase in affiliate revenue, reaching £1.5M in 2023, and an astonishing 1,732% ROI, marking a 25% increase compared to 2022.

"We are absolutely delighted with the phenomenal return on investment achieved through our partnership with Mediaworks," said Ben Mercer - Marketing & E-Commerce Manager at Leisure Lakes Bikes.

"The trust and collaboration we have with their team make them incredibly easy to work with, and their strategic approach to affiliate marketing has driven remarkable growth for our business."

Gill Ball, Group Client Services Director at Mediaworks, shared her enthusiasm about the collaboration. "It's a pleasure to work with Leisure Lakes Bikes for the last five years and be involved in their growth. Their commitment to excellence and innovative approach makes our partnership truly rewarding. Additionally, we expect demand for bikes to continue to increase following the incredible performance by GB athletes at the Olympics."

Leisure Lakes Bikes, with its strong heritage in the cycling industry, continues to offer a wide range of products to cycling enthusiasts of all levels through its 11 UK stores. Meanwhile, Mediaworks remains dedicated to driving growth and improving ROI for its clients through innovative marketing strategies.

Click now to find out more about our work with Leisure Lakes Bikes.