Driving new customer acquisition through strategic SEO
Mediaworks worked closely with the team at Charles Tyrwhitt to develop an SEO strategy which would make them more visible in SERP’s, specifically for their three main products: shirts, suits and trousers.
The aim was to deliver a 60% uplift in new customer acquisition across 12 months. We delivered a YoY increase for all three categories, leading to an increase in revenue overall.
We measure
Awareness
+116%
Increase in brand search 21-22
Growth
+15%
New customer acquisition 21-22
Efficiency
5,938%
ROI 21-22