Helping customers find their perfect sleep

Sealy partnered with Mediaworks to revamp its digital presence in the UK, aligning with the local market’s unique needs.

Through a comprehensive website overhaul, seamless e-commerce integration, and a personalised mattress selector tool, Mediaworks created a user-centric platform that enhanced customer engagement and drove conversions.

Our initial research focused on understanding the unique buyer behaviour within the UK market, which guided the development of a user-centric WordPress website optimised for search visibility.

Keyword analysis provided insights into content structure and topics that would meet customer needs, ensuring that the site’s foundation was aligned with Sealy’s goal to build brand authority and capture interest from prospective customers right from the outset.

Mediaworks designed and implemented a custom WordPress CMS solution, integrated with Shopify’s API to deliver a seamless e-commerce experience on a single domain. Additionally, ERP integration automated stockist information and managed consumer warranty enquiries, enhancing operational efficiency.

To elevate user engagement, we developed an interactive mattress selector tool that highlights Sealy’s innovative technology. This tool invites users to input their sleep habits and comfort preferences, generating tailored mattress recommendations. This interactive experience not only showcases Sealy’s expertise but also empowers users to make informed choices, enhancing satisfaction and brand connection.

In collaboration with Sealy’s team, we supported the campaign with targeted social media and display advertising. Our strategy directed traffic to Sealy’s “Where to Buy” page, capturing purchase intent and driving footfall to stockists.