£1.3 million in digital revenue for Flogas

In an increasingly competitive landscape, Flogas wanted to stand out from the crowd by owning its online market. Using hyper-targeted paid advertising campaigns, intent-based remarketing, and conversion rate optimisation, we helped Flogas bank over £1 million in digital revenue.

As a leading supplier of commercial and domestic LPG in the United Kingdom, Flogas services both business-to-business and the direct-to-customer market. However, the Flogas team felt they were missing out on returns with existing suppliers and partnered with us to build a full-funnel customer acquisition strategy.

It began with a big pile of data.

We started by bridging silos of information together to fully understand what was working best and how we could develop the strategy going forward. Through data-led targeting, we optimised search to position Flogas products as number one in the brand's most profitable organic categories.

Smart targeting and continued optimisation at each stage of the customer journey helped give Flogas the authority and edge to stand out.

Using hyper-targeted paid advertising campaigns, intent-based remarketing, and conversion rate optimisation, we shortened the space between Flogas and new customers, placing Flogas products in the top spot of where 93% of buying decisions begin – search.

We prioritised organic categories that offered true value, optimising categories with the highest return to build authority. We then restructured paid advertising campaigns, getting rid of any waste along the way and reallocating spend to more valuable areas. The introduction of conversion rate optimisation continually tested, optimised, and evolved the onsite experience to maximise traffic.