Golf It
Revolutionising the golfing world with a new brand
Supported by the R&A, Golf It! is paving the way to a more inclusive and accessible sport.
In the 18-month run-up to launch day, we created a bold and lively digital footprint to help Golf It! make its mark on the golfing world. This included designing the brand, creating a website, building social communities on multiple platforms, as well as planning and executing a full PR and media buying strategy.
We think
Golf It! needed to create a community of stakeholders from scratch, both regionally and nationally.
We began by delving into the minds of potential customers and the industry as a whole. Using our partner software GWI, we performed a competitor analysis and developed three target personas: time-restricted golfers, active families, and the lapsed golfer.
These personas helped us identify opportunities, develop keywords and create relevant and engaging content, optimised for every stage of the customer journey.
We do
We amplified the new brand across local and national press to drive unprecedented interest.
To build a brand-new community, we used a range of channels including paid social, organic social, PR and traditional media, across 12 months pre-launch.
After an immersion session to share priorities and brainstorm ideas, we kicked off the website project in three phases: landing page, activities and booking platform. The result is an exciting and informative journey that promotes accessibility and inclusivity in a sport with fantastic in-region heritage, while also capturing valuable data to help define and refine future marketing strategies.
We measure
Since its launch, the Golf It! brand has helped introduce a different side of golf to new and existing players.
Efficiency
24%
Average conversion rate across all website traffic
Engagement
3m
Views based on monthly website visitors, size of article, shares and site influence.
Growth
256K
Total number of website sessions since launch day.
