Award-winning and trusted accountants who took a digital approach to new business
Wisteria, a leading tax advisory firm, understands that keeping on top of corporation tax requirements is essential for any business. Their expert guidance ensures clients not only meet filing obligations but also capitalise on every available tax-saving opportunity. Mediaworks partnered with Wisteria to elevate their brand presence and attract new clients within a crowded and competitive market.
We Think
Taking a fresh approach in a traditionally conservative industry, we crafted an integrated campaign that reinforced Wisteria’s brand values. Our strategy aimed to capture the attention of targeted decision-makers and drive meaningful engagement, positioning Wisteria as a go-to advisor for businesses seeking reliable tax expertise.
We Do
Our approach involved a combined campaign leveraging LinkedIn, SEO, Google Ads, Bing Ads, and CRO to increase site conversions and support Wisteria's web team with actionable insights. In addition, we developed compelling content for the client newsletter, further establishing Wisteria’s expertise.
A highlight of the campaign was the Sky AdSmart initiative, which placed Wisteria’s brand in front of 30,000 key decision-makers through a highly targeted TV ad. Mediaworks managed the ad’s design, creation, and deployment entirely in-house, ensuring brand alignment and impactful reach.
We Measure
Mediaworks’ insights team brought together data from all primary platforms, delivering comprehensive business reports. These insights empowered Wisteria to refine their focus on specific practice areas and efficiently target potential business leads, translating digital engagement into tangible growth for the firm.
