Creating connections for Northern Powergrid

Northern Powergrid is the national grid for the North East, powering almost four million homes.

What’s lesser known is that the company also offer connections services, for example, installing EV chargers in peoples’ homes.

Northern Powergrid partnered with Mediaworks to increase awareness and traffic to the website, together we achieved a huge boost to the company’s online visibility.

We spotted the opportunity to increase rankings for the connections area of the website through organic channels. From this, we developed an SEO strategy that would help to improve Northern Powergrid’s online presence and search rankings, ultimately driving traffic to the target pages.

We created a series of engaging and educational content pieces, ranging from research-led articles to help guides and listicles.

These helped to increase Northern Powergrid’s authority and position the company as a future-focused thought leader, earning placements in well-known publications including The Telegraph, The Mirror and Wattpad.

As part of overall business initiatives, we also developed a video to accompany Northern Powergrid’s campaign around fuel poverty, offering easy-to-understand advice to customers and helping to reduce demand on the call centre.